On the way to the office at 5:00 AM this morning I heard a report that said over 100 college presidents signed a complaint expressing outrage at all the beer advertising during the NCAA tournament.  In theory, their complaints are valid, they don't want all those innocent impressional students being influenced by the power of advertising.  All kidding aside, they are missing a large point.  Who is viewing the tournament?  Is it only students?  No. Without actually doing the research, I'm sure It's a lot of males in the ages 21 – 49 age ranges.  Prime audience for beer commercials. 

So to the college presidents who are upset about this I say: "You worry about beer on your campus and let the advertisers worry about whats on TV". 

Cheers,

Brian Schwartz