http://www.spokenwhirred.com/index.php/2008/04/why-not-a-microsite/ A Spoke Marketing Blog Thu, 22 Jul 2010 18:46:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.spokenwhirred.com/index.php/2008/04/why-not-a-microsite/comment-page-1/#comment-47 Denise White Tue, 17 Jun 2008 17:43:59 +0000 http://sw.spoketest.com/index.php/2008/04/why-not-a-microsite/#comment-47 This is actually a trend that first started appearing in Japan where a search term is advertised instead of a URL. There's a blog post about it here: http://www.boingboing.net/2008/03/25/japanese-ads-downpla.html Does this make sense? Yes and no. Personally, I agree with you, promoting URLs for an owned property is more viable than promoting search terms which can be vauge and hard to manage. However, if your campaign is designed to be edgy and pushing boundaries for the sake of testing the results, then sure, go for it! I would be interested in hearing from anyone who's ran a successful ad campaign promoting search terms. This is actually a trend that first started appearing in Japan where a search term is advertised instead of a URL.
There’s a blog post about it here:
http://www.boingboing.net/2008/03/25/japanese-ads-downpla.html
Does this make sense? Yes and no. Personally, I agree with you, promoting URLs for an owned property is more viable than promoting search terms which can be vauge and hard to manage. However, if your campaign is designed to be edgy and pushing boundaries for the sake of testing the results, then sure, go for it! I would be interested in hearing from anyone who’s ran a successful ad campaign promoting search terms.

]]>