I admit it.  I watch American Idol.  I haven’t really gotten into it in years past, but this year I’ve been watching it every week.  It’s interesting, sometimes in a train wreck kind of way, but interesting nonetheless.

One thing I consistently comment on to my wife as we watch is how in almost every show it gets closer and closer to one big infomercial for apple, coca cola and at&t or the artist who helps that week (who usually conveniently has an album coming out around their appearance, surprising, no. not really).

So I’ve read and heard reports (AdAge maybe?) about how networks love reality shows because they are more likely to be watched in real time, as opposed to being DVR’d and watched while skipping commercials.  We still skip at home, but sometimes we catch the commercials, and I’ve now seen the WORST COMMERCIAL EVER (let’s just call it meatloafed for short) several times, most notably on American Idol.  If you aren’t familiar with this monstrosity, it is a commercial for AT&T go phone with Meatloaf, his son (?) and Tiffany singing a new version of Paradise by the Dashboard Light.

Two things about being meatloafed that drive me bonkers.

One – Why does Meatloaf’s son shake his head like he is all excited about this phone while they are singing?  It really creeps me out.

Two – What does Tiffany have to do with Meatloaf and his son?  Why is she carrying meat?  Is this a subtle joke about Meatloaf?  Is this what meatloaf looks like before its cooked?  I thought it was ground beef? 

In closing, American Idol is good, even as it drifts closer and closer to being one big infomercial, however Meatloafed is the WORST COMMERCIAL EVER.

Cheers,

Brian Schwartz