http://www.spokenwhirred.com/index.php/2008/07/ive-fallen-and-i-cant-reach-my-target-audience/ A Spoke Marketing Blog Thu, 22 Jul 2010 18:46:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.spokenwhirred.com/index.php/2008/07/ive-fallen-and-i-cant-reach-my-target-audience/comment-page-1/#comment-42 Brian Schwartz - Creative Reason Thu, 17 Jul 2008 04:22:50 +0000 http://sw.spoketest.com/index.php/2008/07/ive-fallen-and-i-cant-reach-my-target-audience/#comment-42 Eliot, you're right, I never even considered that scenario. It's actually the perfect ad for that type of angry young man. Should we alert the FCC or BBB or just let the issue play itself out and think to ourselves: "We should've done something about that" when we see the news report about the violence at the retirement community and subsequent uptick in Life Alerts sales? Eliot, you’re right, I never even considered that scenario. It’s actually the perfect ad for that type of angry young man.
Should we alert the FCC or BBB or just let the issue play itself out and think to ourselves: “We should’ve done something about that” when we see the news report about the violence at the retirement community and subsequent uptick in Life Alerts sales?

]]> http://www.spokenwhirred.com/index.php/2008/07/ive-fallen-and-i-cant-reach-my-target-audience/comment-page-1/#comment-43 Eliot Frick Sun, 13 Jul 2008 14:00:33 +0000 http://sw.spoketest.com/index.php/2008/07/ive-fallen-and-i-cant-reach-my-target-audience/#comment-43 I think there's something nefarious going on here. Consider this, the LifeAlert people run ads in slots where the target audience is angry young guys. The pathetic concept and execution coupled with the horrifyingly catchy "I've fallen..." line fosters antipathy among these young men toward seniors. Then one drunken evening, an angry young man, hopped up on geriatric hatred, breaks into a retirement community and gets medieval. Net result? A hostile environment scares the poor pensioners into becoming subscribers. Damn clever advertising if you ask me. I think there’s something nefarious going on here. Consider this, the LifeAlert people run ads in slots where the target audience is angry young guys. The pathetic concept and execution coupled with the horrifyingly catchy “I’ve fallen…” line fosters antipathy among these young men toward seniors. Then one drunken evening, an angry young man, hopped up on geriatric hatred, breaks into a retirement community and gets medieval. Net result? A hostile environment scares the poor pensioners into becoming subscribers.
Damn clever advertising if you ask me.

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