Pandora – Localized Advertising Confirmed

Posted by Brian Schwartz in Advertising / Marketing, Technology, Web Design & Development on Friday, November 14th, 2008.

So today I’m listening to Pandora again and I see the ad below, confirming what I guessed at in a previous post – Pandora is geographically targeting ads to users.
Pandora-2

This banner ad is specifically for an open house at the University on November 21. This Open House is in St. Louis.

The landing page is also well-done because it’s well designed and has the requisite social media sharing toolbar.  Although it should probably list the address of the open house on the landing page somewhere.

Fontbonne-landing-page

A few years ago I managed a similar campaign for another college in St. Louis, and although those campaigns were successful at driving traffic from direct mail, organic searches and pay-per-click advertising , it
would have been nice to use other tools like this.

Well done Fontbonne and well done Pandora.

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