The Art & Science of Similar Taglines

Posted by Brian Schwartz in Marketing, Musings on Thursday, February 19th, 2009.

Maritz – The Science and Art of People and Potential
Clayco – The Art & Science of Building
Quilogy – The Art & Science of Business

Driving to work this morning and saw a Clayco truck along the highway and it reminded me of something I noticed several years ago.  These three local companies all pretty much have the same tagline.

Is it the same writer / branding person somewhere in St. Louis delivering the same thing to different clients or is it just a happy coincidence?  

Note: Writer's block is gone, look for a detailed post soon.  Thanks for the well-wishes from those responded to me on Twitter or facebook.

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