Archive for November, 2009

There’s a handyman at my house today.

Posted by David Meyer in Advertising, Marketing on November 19th, 2009

There’s a handyman at my house today.

I’m not exactly sure what the problem is, but something is leaking somewhere. Honestly, I didn’t even try to figure out what the problem was before I left the house. All I know is – there is water where it shouldn’t be, and somebody needs to set my pipes straight.

I had just the man for the job (and it wasn’t me). For the record, I’m not the least bit handy. If you give me a screwdriver, I hope it has a swizzle stick in it (and perhaps a nice orange wedge garnish).

That said, I could try to fix it myself, it doesn’t seem entirely impossible. With a few hours work, I could probably dig around in the house, look up things on the Internet, and even ask the folks at the hardware store…heck…

I might even fix the problem.

But. I could also:

  • waste valuable time, and not fix the problem
  • do more harm than good

In this case, outsourcing was my best solution. In the time my handyman fixes the leak, I will have written (and edited) this post, written copy for one client, sketched out ideas for a new campaign for another, and outlined two statements of work for new business.

By outsourcing to a trusted expert, I was able to do what I do best, and empower somebody else to do what they do best.

Anything else seems like flushing common sense down the drain.

Spoke Friday the 13th – Our Anniversary Party

Posted by Brian Schwartz in Spoke Stuff on November 9th, 2009

This coming Friday (November 13th) is our next SpokeFriday, it’s also our official anniversary party.

If you are coming, click here to tweet about it, view event and RSVP on facebook, or click on the image below to download the PDF to share with friends.

Spoke Friday Invite