Our next Marketing Works column in Small Business Monthly is now available in print and online.

This month we are reviewing a print ad campaign by Adamson for Hortica Insurance.

David: I like the over-the-top, exaggerated characters and saturated colors in these ads. Even business-to-business customers are bombarded with marketing messages from all directions; these should stand out nicely in any publication.

Spoke is excited to announce our new monthly column called Marketing Works starting in January’s issue of Small Business Monthly. The goal of this column is to review award-winning marketing tactics and explain why they worked and how small business owners can apply these tactics to their own business.

Read our first article reviewing a self-promotional postcard campaign from Atomicdust.