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	<title>Spoken Whirred &#187; Print Advertising</title>
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		<title>Before You Buy Another Print Ad&#8230;</title>
		<link>http://www.spokenwhirred.com/index.php/2010/02/before-you-buy-another-print-ad/</link>
		<comments>http://www.spokenwhirred.com/index.php/2010/02/before-you-buy-another-print-ad/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 18:08:21 +0000</pubDate>
		<dc:creator>Brian Schwartz</dc:creator>
				<category><![CDATA[Advertising / Marketing]]></category>
		<category><![CDATA[Marketing Works]]></category>
		<category><![CDATA[Print Advertising]]></category>

		<guid isPermaLink="false">http://www.spokenwhirred.com/?p=268</guid>
		<description><![CDATA[Our next Marketing Works column in Small Business Monthly is now available in print and online.
This month we are reviewing a print ad campaign by Adamson for Hortica Insurance.
David: I like the over-the-top, exaggerated characters and saturated colors in these ads. Even business-to-business customers are bombarded with marketing messages from all directions; these should stand [...]]]></description>
			<content:encoded><![CDATA[<p>Our next Marketing Works column in <em>Small Business Monthly</em> is now available in print and <a href="http://sbmon.com/Marketing/tabid/156/itemid/793/Default.aspx">online</a>.</p>
<p>This month we are reviewing a print ad campaign by Adamson for Hortica Insurance.</p>
<blockquote><p>David: I like the over-the-top, exaggerated characters and saturated colors in these ads. Even business-to-business customers are bombarded with marketing messages from all directions; these should stand out nicely in any publication.</p></blockquote>
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