There is a billboard along the highway on my morning commute to the office with a URL promoting a new web business. A couple days ago, I was stopped in traffic and tried the URL on my iPhone and got a blank screen with a “install a flash player” message.

I’ve seen this same billboard in two spots near my house. I’m not up on my current billboard ad rates in St. Charles and St. Louis County, but advertising a URL on a billboard and that not showing the website to the user is a HUGE WASTE OF MONEY. As of this month, Apple has sold 222 million iOS devices¹ and none of them run flash. This site won’t work on the largest mobile browser by marketshare (37%+ of the mobile browser market²⁾.

I know the likely readers of this post will already know this, but if you are an advertising or marketing decision maker and are promoting your site on outdoor advertising make sure you have a mobile version of your site ready to go. Otherwise you are wasting your money.

1. http://allthingsd.com/20110720/apples-sold-222-million-ios-devices-so-far/
2. http://www.quirksmode.org/blog/archives/2011/06/mobile_browser_9.html

Happy New Years from Spoke!

We hope everyone had a great holiday season. We are busy working on a new Spoke site which we will launch in the next month, but in the meantime we wanted to post some of recent client work:

The Ticket Guys

We just launched a new e-commerce site for The Ticket Guys. This site moves the client forward with a site that has more robust and dynamic navigation, a nice AJAX/ jQuery enabled custom site search and a clean new look that is consistent with their brand.

If you haven’t heard of them, The Ticket Guys are a great ticket broker in St. Louis – view their site at www.theticketguys.com.

Sentry Retirement

Spoke recently launched a new brand for Sentry Retirement including a new logo, business collateral and website. Sentry is a financial services company focusing solely on Retirement Planning in St. Louis.

Check out their site at www.sentryretirement.com

Selerant

Selerant is a Product Lifecycle Management software company with offices around the world. Their DevEx software is a web-based PLM software focused on specific industries.

Spoke designed and developed their corporate site, tradeshow banners and user conference logo featuring custom illustration. Check out the site at www.selerant.com.