Posts Tagged ‘Writing’

The Art & Science of Similar Taglines

Posted by Brian Schwartz in Marketing, Musings on February 19th, 2009

Maritz – The Science and Art of People and Potential
Clayco – The Art & Science of Building
Quilogy – The Art & Science of Business

Driving to work this morning and saw a Clayco truck along the highway and it reminded me of something I noticed several years ago.  These three local companies all pretty much have the same tagline.

Is it the same writer / branding person somewhere in St. Louis delivering the same thing to different clients or is it just a happy coincidence?  

Note: Writer's block is gone, look for a detailed post soon.  Thanks for the well-wishes from those responded to me on Twitter or facebook.

You Don’t Need a Blog

Posted by Brian Schwartz in Marketing, Musings, Technology, Web/Tech on December 9th, 2008

Frustrated_writerYou may disagree  – you may think to yourself: “I have things to say and people will want to read them”.  If that’s you, sorry, move along sir or madam, I wasn’t talking to you, I was talking to the other reader who doesn’t have things to say, but a consultant / friend / neighbor told them they should start a blog and post things because it will help their business. 

If you are considering blogging because you’ve either been told or believe that it will help your search rankings, it will help personalize your business or drive traffic to your site.  I’m telling you that you don’t need a blog. 

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